The good people at Coda Platform wanted to find a solution that could help increase overall competition and revenue across their entire games portfolio, leveraging a variety of ad formats on both iOS and Android. Instead of working with more partners to drive more competition, their preferred strategy was to work with a few select partners who offered a complete set of monetization capabilities.
Coda Platform chose Fyber Marketplace because it was able to support interstitial video, banners, and rewarded video and had strong diversified, global demand. Through Fyber Marketplace’s battle-tested programmatic infrastructure and long, direct relationship with various types of DSPs, the Marketplace platform was able to drive competitive CPMs and significant volume from its publisher partners.
Other than an immediate lift in ARPDAU, one of the biggest advantages of working with Fyber has been the great level of service, in particular the speed and efficiency of the whole process. The benefit of this is that we’re able to see really quick results whenever we go live with a new title, which is invaluable in such a fast-paced environment.
Lead Growth Manager
There were no prior assumptions for how the different formats would perform. After only a few days, it was clear that interstitials were the most effective revenue driver. The integration of Fyber Marketplace resulted in an immediate 5% uplift in ARPDAU coming from interstitial video ads. Among the three formats, interstitial videos generated over 65% of the ad revenue coming from Fyber, with rewarded videos and banners contributing the rest.