Media Companies

The highest yield for your inventory,
across SSP and Ad Serving.

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One platform, every impression, any device

Automate the monetization of all of your media properties, across every device. Maximize the value of your inventory with Fyber’s unified platform. Connect to major DSPs via OpenRTB 2.3., set up Private Marketplaces, and execute Programmatic Direct campaigns via DEAL IDs. With cross-format capabilities that span across video, display, and mobile ads, you can monetize your users wherever they are.

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Fyber Ad Server

Connect directly with any buyer

Sell each ad impression at the highest possible price. The unique combination of our Supply-Side Platform and Ad Server enables programmatic and direct sold campaigns to run in parallel, and each impression is given to the highest bidder across all demand sources. This dynamic allocation maximizes yield and guarantees the best available price for your inventory.

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Programmatic selling

The evolution of automated selling

Manage relationships with your demand partners on-the-fly and automate your media selling process with leading web and mobile programmatic technology. Easily set up private marketplaces (PMPs) to streamline premium inventory buys from select demand partners. Sell exclusive placement opportunities via Deal ID, or combine reserved selling with our OpenRTB 2.3 compliant open marketplace. With a highly customizable platform, you make programmatic selling personal.

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Customization options

A monetization platform, tailor-made for you

Your business is unique, and your monetization platform should be too. Adjust the platform’s user interface to give it a unique look and feel, seamlessly integrate the platform with third party and proprietary technology. All reports are fully customizable, so that you can quickly access the insights that are most valuable to you. Custom feature development is available upon request case-by-case to accommodate your specific monetization needs.

Ad formats

Any ad format, any screen

From interactive video to display, leverage the right ad formats to get the most out of your audience across any device. A central dashboard lets you easily manage, streamline and automate. All programmatic ad formats are IAB-standard compliant (Open RTB 2.3, HTML5, VAST, VPAID 2.0).

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Monetization services

Expert guidance, every step of the way

Enterprise-level clients are supported by a dedicated Monetization Manager to help you stay ahead of the game. In addition to providing technical and strategic customer support, our Monetization Managers work with your to develop and enhance your cross-platform monetization strategy. Our suite of performance analysis and optimization services pinpoints growth potential, and ensures that you get the most value out of each ad impression.