Lucky Day runs a Weekend Sale every weekend, offering its users better reward payouts for a limited time. The “Weekend Sale” aims to boost engagement rates and create incentives among users. 

Fyber offers its partners a chance to participate in Virtual Currency Sales (AKA “VCS”) during seasonal traffic peaks, such as holidays. These VCSs aim to boost performance for publishers by implementing a multiplier to the standard virtual currency exchange rate of the app – while simultaneously taking advantage of additional spend coming from Fyber’s advertisers. Lucky Day is a regular participant in Fyber’s VCS.

However, after a long period of time utilizing the same strategy every weekend, users grew accustomed to these offers, and Lucky Day noticed user fatigue. This discovery encouraged Lucky Day to find a creative way to re-engage with their users.

Lucky Day Entertainment has always set the same multiplier in Fyber’s VCS. The Fyber team noticed that the impact of VCSs was lower than the benchmark they were familiar with. 

Fyber’s team saw potential in differentiating the Weekend Sale from the VCS and worked closely with Lucky Day to create a different incentive for users. Fyber’s team encouraged Lucky Day to increase the VCS multiplier in a way that will fit the unique game economy and will not induce inflation. They expected that this will incentivize users to complete more offers and re-engage inactive users. 

Lucky Day’s long-standing relationship with Fyber as a monetization partner has led them to trust Fyber’s recommendation and to implement the suggested strategy.

Compared to a regular weekend:

• Revenue increased by 68%
• eCPM increased by 77%
• 78% higher ARPDAU 
• 73% higher ARPDEU