Mothership boosts Lootboy’s revenue by 62% with Offer Wall Edge while reducing overhead costs
LootBoy’s platform promotes games by enabling them to offer high-quality content packages to Lootboy’s user-base. Users have the choice of acquiring these packages using virtual currency. Diamonds, the app’s most sought after in-app currency, can be obtained via in-app purchase, but it is also important for LootBoy to allow for alternative opportunities for non-paying users to earn Diamonds to enjoy its platform. In Q1 2020, Lootboy was running five different offer and survey walls in parallel, assuming that providing users with this variety would improve engagement and revenue. However, Mothership found that managing multiple partners required enormous resources and created substantial overhead when it came to optimization, billing, and especially in dealing with user inquiries regarding the status of their completed offers and earned Diamonds. The challenge of handling user inquiries had a negative impact on user experience and seemed to outweigh the benefits of working with multiple vendors. LootBoy was in need of streamlining their offer wall operations without sacrificing revenue.
LootBoy integrated Fyber’s Offer Wall Edge in January 2020 integrating it alongside the 5 other vendors. Throughout Q1 2020, Fyber’s Offer Wall generated 15% higher revenues compared to the five other offer and survey wall providers combined. Upon observing Fyber’s impressive performance, Mothership decided during Q2 2020 to work exclusively with Offer Wall Edge. This switch streamlined the operational overhead related to user inquiries reducing user ticket count by 65% while also generating higher revenue. Working with Fyber as the sole Offer Wall provider, Lootboy’s revenue grew by over 62% between Q1 2020 (in which Fyber was running alongside 5 other vendors) and Q3 2020 (with Fyber as the exclusive provider).
The impact of switching to working exclusively with Fyber’s Offer Wall Edge has been tremendous. We are able to generate superior results while significantly streamlining our operations by working with a single platform that covers our needs across monetization, reporting, and user support.
Mothership’s Managing Director
In Q1 2020 Fyber outperformed the five offer and survey walls combined
- 15% higher revenue
- 2.4X engagement rates
- 9X ARPDAU and 3.5X ARPDEU
Performance continued to improve throughout the year (Q3 compared to Q1)
- 62% higher revenue
- 30% higher eCPM
We couldn’t be happier with Mothership’s decision to switch to Fyber’s Offer Wall Edge. The new setup generated strong performance from day one and continued to improve over time, driving 62% higher total revenue than we had when our in-house team was working with multiple vendors. Fyber and Mothership also helped us streamline the user experience and reduce customer support overhead, which made a big impact on our daily operations.