White Nights Winter / 2.8.2021

The Final Countdown
Moments away from no IDFA

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Božo Janković
Business Development Manager
Kate Savitskaya
Head of Ads Monetization
Jan Pollack
Senior Ad Monetization Manager
Shalom Michaeli
Managing Director, EMEA

About this Panel

With Apple’s App Tracking Transparency (ATT) framework rolled out to Beta users, and full rollout around the corner, the mobile app ecosystem enters the final stretch of preparations. In this panel, moderated by GameBiz Consulting’s Božo Janković, panelists Shalom Michaeli from Fyber, Kate Savitskaya from Easybrain and Jan Pollack from Wooga shared insights and data about the anticipated impact of this change, steps that they have taken to prepare, and their strategies to overcome challenges and maintain growth

The roundtable discusses actionable insights on:

  • What our industry is currently seeing and what it’s doing to prepare to overcome challenges and maintain growth
  • The critical steps you should take to ensure readiness for post-IDFA
  • How will monetizing high-quality users, and user acquisition change?
  • Insights and trends on how LAT traffic is performing so far
  • Should you be splitting waterfalls when it comes to LAT traffic?

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