Webinar / 57 mins

The state of header bidding has come to mobile apps, what does it mean for publishers?

About this webinar

In 2015, header bidding came to be. Within two years, over 70% of the leading North American web publishers had adopted header bidding. Now, the mobile advertising space is undergoing the same evolutionary shift. In this webinar, we explain the genetic underpinnings of mobile advertising’s evolutionary transformation from the sequential waterfall model to the unified auction, so you can prepare your business for the future of mobile ad buying and selling.

Main points

  • What is header bidding and its impact on app monetization?
  • What is a unified auction?
  • Mediation and the current state of mobile advertising affairs
  • Benefits of a unified auction
  • The buyer’s perspective
  • What’s next for the unified auction

Hosted by

Itai Cohen, Director of Corporate Strategy at Fyber

As Fyber's Director of Corporate Strategy, Itai's efforts are devoted to driving Fyber to be on the leading edge of ad tech. Itai brings to the table a deep understanding of industry trends and publishers' needs and has hands-on experience in performance advertising, programmatic trading and management consulting.

David Pokress, EVP of Global Publishing at AdColony

David leads AdColony's publishing team, helping publishers to enhance monetization while delivering high-quality inventory for advertisers on the AdColony network. David is a seasoned business leader in the interactive entertainment industry, with 11 industry years helping companies from startups to large multinationals navigate the space.

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