CASE STUDY
Unico Studio enhances performance across all ad formats with Fyber Marketplace
2018
15.8M
Top 50
Challenge
Unico Studio’s lean and agile team is focused on the development of new apps and content to allow everyone around the world to have fun and engaging brain teasers on-the-go. With a fast expanding portfolio following the smash hit Brain Test, Brain Test 2 was built to scale through a “Choose An Adventure” mechanic that will continue to grow over time. Unico needed to find an ad monetization partner that performs strongly across banners, interstitials, and rewarded video while also providing technical and strategic ad monetization support. With these resources at hand, Unico Studio would have additional bandwidth to create more Tricky Stories for Brain Test 2.
Solution
In early 2020, Unico decided to add Fyber Marketplace to their ad monetization stack to grow revenue on the advertising front. The Fyber team was quick to provide guidance on technical integration specifically for Fyber Marketplace as well as larger recommendations across the ad monetization stack for optimal performance. Fyber Marketplace brought strong delivery, quickly earning a consistent top-tier placement in Unico’s waterfall setup. Unico plans to enhance its cooperation with Fyber for its new upcoming titles based on previous success with Fyber Marketplace.
Fyber has been one of the most reliable partners for Unico’s monetization efforts. Fyber’s team proactively provides optimization support and gone above and beyond to recommend changes that maximize performance through ad monetization. We have seen that Fyber is able to perform across all ad formats thanks to its solid tech infrastructure.
Erkay Uzun
Co-Founder, Unico Studio
Results
- Within a few weeks from integration, Fyber reached and held a top 5 network position within Unico’s waterfall across all ad formats.
- Fyber Marketplace makes up 10% share of wallet across ad monetization partners.
- Unico continues to collaborate within the partnership to explore new optimization opportunities and expand the partnership.
- Fyber’s partnership with Unico continues to grow, pacing at over 35% revenue growth between Q3 and Q4 2020.