CASE STUDY

Absolute Games goes 100% programmatic with Fyber FairBid

Ad ARPDAU jumps by 20% after Absolute Games goes all in on programmatic.

2018

Founded

10M

Downloads

#6 Player

on Google Play

Challenge

As a small publisher, the Absolute Games team felt that their time, talent, and resources were being overextended. They wanted to focus more on game development and less on negotiating with demand partners and managing their waterfall, which they felt was not maximizing performance or profits. However, maintaining strong relationships with their top demand partners was still essential. Despite acknowledging the inefficiencies of managing several waterfalls, the Absolute Games team had concerns that switching to a fully programmatic ad stack would be technically complicated and have an adverse effect on what they considered a stable revenue stream.

 

Solution

After integrating Fyber FairBid, Absolute Games decided to maximize operational efficiency by running all monetization 100% programmatically. The unified auction setup yielded significantly better results compared to the waterfall model. Additionally, the Absolute Games team found themselves freed from the operational overhead that the waterfall required and had more time to focus on game development. The Absolute Games team discovered that the integration process from integrating the Fyber FairBid SDK and ad network SDKs to setting up callbacks was very similar to the waterfall-based integration. Previous integration concerns were quickly eased by Fyber’s account management and engineering teams which provided extensive support, documentation, best practices and were on call to solve any issues in real time to ensure a smooth and successful transition.

 

Results

Monetization uplift

20% increase in ad ARPDAU

Operational efficiency

Increased competition from 4 ad networks to 35+ programmatic buyers

Ease of integration

Level of service and support ensures a successful transition to 100% programmatic monetization

The Fyber team was there to support us throughout the whole integration process, so I felt confident that our users were going to get a solid experience. The integration itself was the same as products we already had experience with so there were no surprises in how things worked. The end result was a build that outperforms our previous versions. Can’t ask for more.

NICK SCHERI

CO-FOUNDER / CTO, ABSOLUTE GAMES

Open PDF

Contact Us










By sharing your information you are agreeing to receive communications in regards to any questions or requests submitted on this form. Fyber will keep your information solely for internal tracking purposes and will not use this information for any other purpose. You may request to delete the information provided at any time.

If you send us a message by clicking the "Send" button, we use a recaptcha service provided by Google LLC to check whether the message was sent by a natural person or a computer program ("bot") in order to ensure that only valid user requests are forwarded to us. Google LLC processes personal information from your browser, such as your browser settings and your click behavior on this screen. Please refer to the Privacy Policy for further information on data processing procedures of our third-party services.

Imprint

Fyber N.V.

Office Address:
Wallstraße 9-13
10179 Berlin
Germany
Phone: +49 30-6098555-0
Fax: +49 30-6098555-35
Email: [email protected]

Managing Directors: Ziv Elul, Daniel Sztern, Yaron Zaltsman

Statutory seat: Amsterdam, The Netherlands,
Kamer van Koophandel KvK-Nr. 54747805
German Branch Office: Amtsgericht Charlottenburg, HRB 166541

VAT ID No.: DE289234185
LEI: 894500D5B6A8E1W0VL50

Editorial responsibility for content under § 55 II RStV: Eva Sayre, Wallstraße 9-13, 10179 Berlin

Disclaimer

Fyber is not responsible for any content of third-party websites which can be accessed via links from Fyber’s website. Fyber does not control any of these sites and expressly dissociates itself from their content.

Copyright

All rights reserved. Reproduction of any content on Fyber’s website as well as storage and usage of such content on optical or electronic data carriers only upon prior written consent of Fyber. Unwarranted utilization of such content in whole or in part by third parties is strictly prohibited.