As a small publisher, the Absolute Games team felt that their time, talent, and resources were being overextended. They wanted to focus more on game development and less on negotiating with demand partners and managing their waterfall, which they felt was not maximizing performance or profits. However, maintaining strong relationships with their top demand partners was still essential. Despite acknowledging the inefficiencies of managing several waterfalls, the Absolute Games team had concerns that switching to a fully programmatic ad stack would be technically complicated and have an adverse effect on what they considered a stable revenue stream.

After integrating Fyber FairBid, Absolute Games decided to maximize operational efficiency by running all monetization 100% programmatically. The unified auction setup yielded significantly better results compared to the waterfall model. Additionally, the Absolute Games team found themselves freed from the operational overhead that the waterfall required and had more time to focus on game development. The Absolute Games team discovered that the integration process from integrating the Fyber FairBid SDK and ad network SDKs to setting up callbacks was very similar to the waterfall-based integration. Previous integration concerns were quickly eased by Fyber’s account management and engineering teams which provided extensive support, documentation, best practices and were on call to solve any issues in real time to ensure a smooth and successful transition.