Unlocking the strategy to optimizing your ad stack
Featuring OutPlay Entertainment
Ad Monetisation Manager
Director, Publisher Account Managers
At face value, ad monetization sounds simple: insert ads into apps and generate revenue. However, doing that effectively can become extremely challenging for publishers.
Sinan Cagalyan, Ad Monetization Manager at Outplay Entertainment joins Eado Hofstetter, Director of Publisher Accounts Management (EMEA) at Fyber, for a deep dive into insights and advice on managing your ad monetization stack (including waterfall management) to achieve success.
With the mobile gaming industry constantly evolving – testing, measuring, and optimizing is the air developers are breathing. To lay that groundwork, Sinan walks us through how Outplay Entertainment is implementing sustainable long-term paths that guide their decisions with ad placements.
If you’re wondering which metrics will guide your way to the top, or what some of the biggest needs for effective ad monetization are today – join us for this hands-on discussion as we break down:
- Best practices on optimizing your monetization stack
- Monetization in an iOS 14.5+ era
- How to make A/B testing and Multi-testing an inherent part of the optimization process
- Choosing the right KPIs
- Balancing your ad placements
- The role of bidding
- And much more!