Digital Fyber Focus / On demand

Unlocking the strategy to optimizing your ad stack

Featuring OutPlay Entertainment

Sinan Caglayan
Ad Monetisation Manager
Eado Hofstetter
Director, Publisher Account Managers

At face value, ad monetization sounds simple: insert ads into apps and generate revenue. However, doing that effectively can become extremely challenging for publishers. 


Sinan Cagalyan, Ad Monetization Manager at Outplay Entertainment joins Eado Hofstetter, Director of Publisher Accounts Management (EMEA) at Fyber, for a deep dive into insights and advice on managing your ad monetization stack (including waterfall management) to achieve success.


With the mobile gaming industry constantly evolving – testing, measuring, and optimizing is the air developers are breathing. To lay that groundwork, Sinan walks us through how Outplay Entertainment is implementing sustainable long-term paths that guide their decisions with ad placements. 


If you’re wondering which metrics will guide your way to the top, or what some of the biggest needs for effective ad monetization are today – join us for this hands-on discussion as we break down:

We discussed:

  • Best practices on optimizing your monetization stack
  • Monetization in an iOS 14.5+ era
  • How to make A/B testing and Multi-testing an inherent part of the optimization process
  • Choosing the right KPIs
  • Balancing your ad placements
  • The role of bidding
  • And much more!

Contact Us

    By sharing your information you are agreeing to receive communications in regards to any questions or requests submitted on this form. Fyber will keep your information solely for internal analysis purposes and will not use this information for any other purpose. You may request to delete the information provided at any time.

    If you send us a message by clicking the "Send" button, we use a recaptcha service provided by Google LLC to check whether the message was sent by a natural person or a computer program ("bot") in order to ensure that only valid user requests are forwarded to us. Google LLC processes personal information from your browser, such as your browser settings and your click behavior on this screen. Please refer to the Privacy Policy for further information on data processing procedures of our third-party services.


    Fyber N.V.

    Office Address:
    Wallstraße 9-13
    10179 Berlin
    Phone: +49 30-6098555-0
    Fax: +49 30-6098555-35
    Email: [email protected]

    Managing Directors: Ziv Elul, Daniel Sztern, Yaron Zaltsman

    Statutory seat: Amsterdam, The Netherlands,
    Kamer van Koophandel KvK-Nr. 54747805
    German Branch Office: Amtsgericht Charlottenburg, HRB 166541

    VAT ID No.: DE289234185
    LEI: 894500D5B6A8E1W0VL50

    Editorial responsibility for content under § 55 II RStV: Eva Sayre, Wallstraße 9-13, 10179 Berlin


    Fyber is not responsible for any content of third-party websites which can be accessed via links from Fyber’s website. Fyber does not control any of these sites and expressly dissociates itself from their content.


    All rights reserved. Reproduction of any content on Fyber’s website as well as storage and usage of such content on optical or electronic data carriers only upon prior written consent of Fyber. Unwarranted utilization of such content in whole or in part by third parties is strictly prohibited.