If this [Offer] Wall could talk
Lessons learned from Socialpoint
VP Business Operations
Head of Ad Monetization
Socialpoint is known globally for creating innovative, engaging games such as Dragon City and Monster Legends, that foster a loyal community of players. Just like these games evolved over the years, so did their implementation of the Offer Wall, which has long been a core component of Socialpoint’s monetization strategy.
The Offer Wall provides developers with a highly-customizable advertising product that is deeply embedded in their virtual economy. For end users, it provides an opt-in experience to gain in-game currency, complementary to in-app purchases.
In this session, Socialpoint’s Head of Monetization, Sofia Gilyazova, and So-Eun Park, VP Business Operations at Fyber discussed:
- Some of the misconceptions developers have about the Offer Wall
- The unique differences between Offer Wall and Rewarded Video
- Strategies for effectively integrating Offer Wall into your game
- Best practices for keeping the Offer Wall fresh and relevant for various user segments – and more!