Mediation. Evolved.
A mediation platform powered by Fyber FairBid –
the world’s first and only mechanism that enables a true state of
header bidding for the mobile app environment.
Fyber FairBid is…
Flattening the waterfall
Fyber FairBid improves yield by uniting RTB buyers, SDK networks and direct advertisers in a header-bidding-like real-time auction in which the impression is awarded to the highest bidder. By flattening the waterfall, FairBid gives all demand partners a fair chance to win the impression, eliminating latency and missed revenue opportunities.
A ‘see-through’, efficient platform
Fyber FairBid’s real-time environment provides publishers with transparency into the value of each impression through granular, reliable reporting. There are no hidden fees, no bias in favor of any demand source, and no time wasted on manually optimizing inefficient waterfalls.
Enabling SDK demand to bid in real-time
Fyber FairBid enables SDK ad networks to bid in real-time for every impression, while allowing publishers to maintain control over direct relationships and SDK integrations with the ad networks they value. Beta partners include AdColony and TapJoy, with additional partners lined up for integration.
Data-driven audience segmentation
Our unique Audience Vault product provides publishers with data insights and segmentation tools, powered by 1st party data, Fyber’s platform engagement data, and 3rd party DMP data. The Vault enables publishers to improve pricing, create audience packages, and tailor user experience to best suit their environment.
Dynamic, druid-based reporting
Our cutting-edge reporting technology provides publishers with the flexibility to slice and dice your data based on the parameters you care about most, and provides full transparency into buyer performance, revenue, ad unit performance, engagement data and much more.
Brand video campaigns
Our video solutions, including VPAID support for in-app and viewability measurement partnerships, are paving the road to unlocking more brand advertising dollars for the in-app environment.
Ready to get started?
Reach out to our team to find the solution that best fits your monetization strategy and needs.