All major ad networks and DSPs, representing a mix of brand and performance advertisers, have the opportunity to bid on each and every impression, increasing competition and driving higher CPMs.

Facebook Audience Network, TapJoy, AdColony and over 180 DSPs, compete programmatically in one unified auction; no bias in favor of a specific demand partner.

Leverage the Audience Vault to generate audience segments, based on behavior, interest and ad engagement and harness those to optimize monetization and user experience.

At the same time, get smarter about what your buyers want with data generated from mediation partners, bidding networks and DSPs all in one holistic report with over 40 enriched dimensions and 23 metrics.

Shift resources from manual, cumbersome waterfall optimization to a programmatic environment that delivers the highest paying ad–every time.

Benefit from Impression-Level Revenue Data, for the most accurate foundation for user-level ads LTV calculations. Leverage this data to create user-specific app experience and marketing campaigns.

Thousands of successful SDK integrations, billions of impressions monetized programmatically, documentation designed for quick and easy integration. Our programmatic mediation solution is built on the knowledge and assets we’ve acquired by helping developers monetize their apps for the past 10 years.