Fyber FairBid

The next wave of innovation

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Fyber FairBid is a holistic publisher platform leading the monetization evolution by enabling a true state of header bidding for the mobile app environment.

Mobile App Mediation: From waterfall to unified auction. Why Change?

Maximize competition = Maximize revenue

All major ad networks and DSPs, representing a mix of brand and performance advertisers, have the opportunity to bid on each and every impression, increasing competition and driving higher CPMs.

Real-time, committed bids

Facebook Audience Network, TapJoy, AdColony and over 180 DSPs, compete programmatically in one unified auction; no bias in favor of a specific demand partner.

Capture the true value of your audience

Leverage the Audience Vault to generate audience segments, based on behavior, interest and ad engagement and harness those to optimize monetization and user experience.

Slice and dice, compare and optimize

At the same time, get smarter about what your buyers want with data generated from mediation partners, bidding networks and DSPs all in one holistic report with over 40 enriched dimensions and 23 metrics.

Achieve the results you want, without waste

Shift resources from manual, cumbersome waterfall optimization to a programmatic environment that delivers the highest paying ad–every time.

Optimize user experience

Benefit from Impression-Level Revenue Data, for the most accurate foundation for user-level ads LTV calculations. Leverage this data to create user-specific app experience and marketing campaigns.

Battle tested technology

Thousands of successful SDK integrations, billions of impressions monetized programmatically, documentation designed for quick and easy integration. Our programmatic mediation solution is built on the knowledge and assets we’ve acquired by helping developers monetize their apps for the past 10 years.

Ready to get started?

Reach out to our team to find the solution that best fits your monetization strategy and needs.

Contact us

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Imprint

Fyber N.V.

Office Address:
Johannisstraße 20
10117 Berlin
Germany
Phone: +49 30-6098555-0
Fax: +49 30-6098555-35
Email: [email protected]

Managing Directors: Ziv Elul, Daniel Sztern, Yaron Zaltsman

Statutory seat: Amsterdam, The Netherlands,
Kamer van Koophandel KvK-Nr. 54747805
German Branch Office: Amtsgericht Charlottenburg, HRB 166541

VAT ID No.: DE289234185
LEI: 894500D5B6A8E1W0VL50

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