Webinar / On demand

Post-IDFAPulse Check:The Impact We Seeand Foresee


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So-Eun Park
VP Business Operations
Dennis Mink
SVP Marketing
Eran Friedman
Co-Founder & CTO

About this webinar

iOS 14.5 and the ATT framework have been with us for over a month – and the Post-IDFA Alliance is getting together to check in.

After a few weeks of monitoring these changes, it’s time for a pulse check with our partners from the Post-IDFA Alliance – looking at the early numbers of iOS vs. Android ad spend, cost trends, the impact on monetization – and much more.

This data-driven discussion focuses on early insights and trends stemming from Fyber, Liftoff, and Singular’s data and experience, providing a comprehensive, combined perspective across monetization, UA and measurement.

Our expert panel covers:

  • The reality of ATT and the significance of opt-rates
  • The differences of opt-in rates across geographies
  • Ad spend patterns and cost trends
  • CPM and RPM insights on different genres and ad formats
  • Optimizing revenue in the short to mid term
  • Actionable recommendations for marketers and publishers

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