Press Coverage
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January 29, 2020Enticing signs for app publishers in 2020 -
October 18, 2019Interview: Fyber's Offer Yehudai Talks Programmatic, Subscriptions and Getting In-Game Ads Right -
September 30, 2019New Survey Finds App Bidding is the Future of In-App Advertising and Monetization -
September 23, 2019How game developers can drive more revenue -
September 17, 2019Fyber President, Offer Yehudai on Mobile Game Monetization -
August 13, 2019Counterpoint: Offerwalls still deliver enormous value in 2019 -
August 5, 2019Fyber launches new ad mediation platform FairBid
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July 27, 2019Game subscription services will force developers to make difficult decisions -
May 29, 2019How to Delight -- Not Annoy -- Consumers with Your Mobile-App Ads -
May 28, 2019Mobile app profitability and user LTV
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April 17, 2019Have Mobile Games Supplanted Television? -
April 14, 2019Are mobile games the new TV for advertisers?
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April 5, 20195 Ways Advertisers Can Ensure Campaign Success in the Mobile App World -
March 19, 2019Change is Coming to Mobile App Monetisation in 2019
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March 14, 2019Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads -
March 7, 2019Marketers, it’s all about a consumer’s state of mind for advertising in-App
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February 27, 2019Female gamers are an untapped market for developers
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February 5, 2019Women love mobile games and brand advertisers should play along -
February 1, 2019Do Recent Acquisitions Put Mobile App Publishers’ Interests First? -
December 21, 2018In-app advertising has come a long way: Here’s why you should use it
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December 17, 2018Advertisers: true header bidding will save your mobile campaign, if you let it
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October 11, 2018Fyber: In-app mobile advertising poised for growth -
October 2, 2018The Future of Mobile Advertising: Header Bidding -
August 29, 2018How Brand Advertisers Should Be Diversifying Their Media Buying Strategy -
August 9, 2018Why Should Brands Be Thinking About In-app Advertising? -
August 9, 2018It's Time for Brands to Stop Ignoring the Mobile Game Market -
June 25, 2018In-App Advertising - Captive Engaged Users, Minimal Advertisers -
June 21, 2018The In-App Opportunity for Brands
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June 10, 2018Interview with Ziv Elul, CEO, Fyber
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June 6, 2018Fyber FairBid Partners with Facebook Audience Network -
June 6, 2018In-App Header Bidding Is Hot. Next Up: Facebook -
June 6, 2018Facebook Embraces the Mobile App Version of Header Bidding -
June 5, 2018The AdTech Pendulum Shifts Between Automation and Manual Processes
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May 16, 2018What Real-Time Bidding Means for Mobile Apps and Games
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May 4, 2018Le Header Bidding N’est Pas Toujours Ce Que L’on Croit -
April 12, 2018Fyber Integrates Nielsen Marketing Cloud, PlaceIQ, and Mobilewalla Data to Enable Publishers to Sell High-Demand Audiences at Premium Prices
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April 4, 2018Le Header Bidding est Toujours un Mirage -
March 29, 2018Die Formen von Mobile Header Bidding -
March 22, 2018Retrospective Industry Views on MWC 2018 -
March 21, 2018Fyber Veut Mettre les Applis Mobiles au Header Bidding -
March 21, 2018Header Bidding ist eine Utopie -
March 20, 2018Global Trends and Insights with Fyber’s Einav Dinur -
March 19, 2018That Thing Called Header Bidding And the Quest for In-App Parallel Auctions
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March 14, 2018Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads
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March 5, 2018Mobile Marketing Launches Digital Experts Council
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March 2, 2018Why Everything You’ve Heard About (In-App) Header Bidding is Fake News -
March 1, 2018Header Bidding: Is It Still Useful In Programmatic Today? -
February 22, 2018Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market
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February 21, 2018Mobile Ad Tech Company Fyber Launches New Header Bidding Technology Under Unified Brand -
February 1, 2018Making Mobile VPAID Ads Mainstream
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January 16, 2018Header Bidding is Dead – Long Live Header Bidding!
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December 26, 2017Optimizing The DSP Relationship: Value Of Audience Data For Publishers -
September 11, 2017Fyber – Cracking China's $50bn ad market
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January 23, 2017Line and Fyber Team to Bring Video Ads to Mobile Games
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January 23, 2017Fyber helps LINE place rewarded video advertising across its mobile games -
January 9, 2017Being smart about competitor mobile ads could increase your eCPM
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November 21, 201615 Jahre – 15 Interviews: Fyber (Mitglied seit 2012) -
October 11, 2016Video Will Become Dominant Growth-Driving Ad Format: Q&A with Erwin Plomp, VP RTB, Fyber
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October 3, 2016Three ways programmatic is changing mobile app monetization
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September 16, 20163 ways brands can leverage rewarded video now -
September 16, 2016Fyber @ Dmexco 2016
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September 16, 2016Perfect Partners
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September 6, 2016Fyber Appoints Rujul Patel SVP Of Global Developer Relations
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August 18, 2016How Pokémon Go Will Change Mobile Advertising -
July 25, 2016Five Minutes With: It All Comes Down to Mobile, says Jim Schinella -
July 19, 2016Google Play, Mobile Ads and Ad-Blocking: The Macro View
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July 13, 2016How Marketers Can Activate the Hidden Motivations of Mobile Gamers -
July 7, 2016Real-Time Bidding: Growing Stronger, Improving Programmatic Quality
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June 23, 2016Five Notes on the State of Ad Tech in Europe -
June 8, 2016How top developers will score big during the Euro 2016 Championships -
June 6, 2016Trumpfkarte Qualität -
May 26, 2016Zukauf als Motor des eigenen Wachstums -
May 13, 2016Ad IDs And DSPs: Behind The In-App Programmatic Opportunity
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April 28, 2016It’s Not Mobile vs. Desktop - It’s In-App vs. Web: Q&A with Fyber
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April 26, 2016Prospects For In-App Programmatic Ads Depend OnTargeting Improvements
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April 8, 2016Why the right ads won’t destroy the mobile gaming experience -
April 4, 2016How Color Switch found financial success with rewarded video ads
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March 30, 201613 CEOs share the most telling interview questions -
March 24, 2016Facebook OKs Third-Party Platforms Vetted For Audience Network
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March 22, 2016Q&A: RNTS Media CEO Discusses His Company’s Rapidly Growing Mobile Ad Tech Stack
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March 21, 2016Games on Apple TV: New hope or just hype? -
March 17, 20163 Reasons Digital Brand Managers Should Pay Attention To GDC
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March 15, 2016Google Runs Search Trial For Streaming Ads For Games
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March 14, 2016Fyber Fuels Publisher Growth with New Ad Server -
March 14, 2016App streaming comes to Google search ads: Android users can try out apps for 10 minutes -
March 11, 2016Fyber opens new ad server
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March 10, 2016Fyber Fuels Publisher Growth with New Ad Server
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March 10, 2016Fyber Launches New Self-Service Ad Server
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March 10, 2016RNTS Media hat große Pläne mit Fyber
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March 8, 2016Umfrage: Darum arbeiten wir im Digital Business
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March 3, 2016Term Sheet -
March 3, 2016Parent Co. Of Ad Tech Firm Fyber To Acquire Ad Exchange Inneractive For $46M
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March 3, 2016RNTS Media Strikes Again And Snaps Up Mobile Ad Exchange Inneractive
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March 3, 2016German company buys Israeli startup Inneractive for $46 million -
March 3, 2016Fyber-Mutter kauft israelisches Startup für 46 Millionen Dollar -
March 3, 2016Inneractive Acquired by RNTS Media for $46m
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March 3, 2016RNTS buys Inneractive for up to $72M as ad tech consolidation continues -
February 24, 2016MWC 2016: Facebooks Mobile-Agenda, Virtual Reality Und Künstliche Intelligenz -
February 23, 2016People on the move: Fyber -
February 22, 20163 Gründe, warum Adtech-Entscheider zum Mobile World Congress fahren sollten
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February 22, 2016MWC 2016: The Future Of Apps Is The Mobile Web, The Future Of The Mobile Web Is Apps
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February 22, 2016The 5 trends that will dictate mobile gaming's evolution in 2016
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February 11, 2016Think Keeping Competitor Ads Out of Your Games is a Must? Think Again -
February 5, 2016People on the move: Fyber -
January 28, 2016Fyber Expands Executive Leadership Team to Support Momentum
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January 26, 2016Michael Bullion hired as Chief Product Officer at Fyber -
January 26, 2016Michael Bullion joins Fyber's executive team -
January 17, 2016Mobile Advertising Trends 2016
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January 11, 2016RNTS Media, Parent Company Of Fyber, Completes Acquisition Of Heyzap
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January 11, 2016RNTS Media Completes Acquisition of Heyzap
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January 11, 2016Integration not silos is the future for mobile advertising and marketing in 2016, says Fyber’s David Diaz
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January 8, 2016RNTS Media Acquires Heyzap, Ups Fyber Reach
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January 8, 2016Ad tech's consolidation kicks off in earnest in 2016 with $45m Heyzap deal
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January 8, 2016More Mobile Consolidation: RNTS-Owned Fyber Acquires Heyzap For $45 Million
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January 8, 2016Heyzap acquisition catapulted Fyber to new heights
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January 8, 2016RNTS Media Completes Acquisition of Heyzap successfully
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January 8, 2016Fyber parent acquires US competitor for 45 million US dollars
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January 8, 2016Parent Company of Fyber Accepts Adtech Startup Heyzap.
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January 8, 2016Fyber Completes $20m HeyZap Acquisition
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January 8, 2016UA consolidation gathers pace as Fyber buys Heyzap for up to $45 million
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January 8, 2016RNTS Media Completes $45M Acquisition Of Mobile Ad Company Heyzap
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January 5, 2016The Open Mobile Industry: Where it Will Take Us in 2016 -
January 4, 2016Industry Thought Leaders Share Predictions for 2016
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December 30, 2015The Year In Acquisitions Suggests An Ad Tech Reality Check
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December 30, 2015What's Next in Mobile Advertising? 6 Trends for the New Year.
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December 22, 2015Fyber's Janis Zech Eyes New Pricing Models For Mobile Ads, Availability Of Data
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December 21, 2015The Explicit Value Exchange: How the Desktop World Needs to Look to Mobile Apps When Tackling Ad-blocking
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December 17, 2015Finally An Answer To The Question: What’s One Thing You’d Like The Industry To Stop Focusing On In The New Year?
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December 3, 2015GoMo chews the cud with Fyber’s Zech -
December 2, 2015What do ad blockers mean for mobile apps? -
November 17, 2015Developers Need to Think About Immersive Mobile Experiences
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November 10, 20155 common myths about mobile advertising busted
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October 29, 2015Interview: Janis Zech Von Fyber Wünscht Sich Eine “Teleportations-App Zum Beamen”
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October 20, 2015Nuggets of Wisdom From 19 CEOs to Their Younger Selves -
October 14, 2015Monetizing Free Apps
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September 16, 2015How to maximize your mobile video campaign performance
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September 14, 2015Fyber Sees Mobile Video Ads Grow 250%
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September 4, 2015Monetization's bright future: What app developers need to know now -
August 21, 2015RNTS Media raises $112M in convertible bond to expand Fyber mobile ad business
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August 11, 2015Fyber Updates Its Platform to Give Developers Better Control Over Mobile Ad Monetization
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August 11, 2015Fyber; Jim Schinella and Henrik Basten
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August 11, 2015Fyber Announces Significant Platform Updates to Give Developers Maximum Control over Mobile Ad Monetization
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August 10, 2015Fyber Adds Video Pre-Caching Controls
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August 10, 2015Fyber Rolls Out Pre-Cache Controls To Help Optimize The Load
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August 7, 2015Fyber announces new appointments to expand mobile ad monetisation platform
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August 5, 2015People on the Move -
June 2, 2015More Brands are Starting to use Mobile in the Brand Building Mix
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May 20, 2015Inside the Game: Mobile game advertising 101
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April 24, 2015Fyber Acquires Falk Realtime
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April 23, 2015Term Sheet -- Thursday, April 23
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April 23, 2015Fyber kauft Startup aus Düsseldorf für mehr als zehn Millionen Euro
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April 23, 2015Berlin-based mobile adtech company Fyber acquires Falk Realtime -
April 22, 2015Fyber Shells Out Around $11 Million To Acquire Programmatic Tech
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March 6, 2015Following a 4 cent ARPDAU testcase boost, DeNA partners with Fyber in US
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March 4, 2015DeNA partners with Fyber for mobile-ad monetization
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March 3, 2015Fyber Expands Platform With Introduction Of Real Time Bidding
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March 3, 2015Fyber Expands Platform with Introduction of RTB
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December 26, 2014Market Corrections, Partnerships And The Sports Unicorn In 2015
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October 8, 2014Berlin-Based Adtech Company Fyber Exits To RNTS Media For €150M
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October 7, 2014Berlin Startup Fyber goes to international media company
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October 7, 2014Fyber Forms Part of RNTS Media After Acquisition
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October 7, 2014RNTS Media acquires Fyber for $190M to create a global mobile-advertising technology company [update]
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August 15, 2014Is there an app bubble?
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August 10, 2014Is Kim Kardashian Killing Candy Crush Maker?
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July 18, 2014Goodbye SponsorPay, hello Fyber: Ad optimisation platform rebrands
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July 17, 2014Ad revenue optimization platform SponsorPay rebrands as Fyber
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July 17, 2014Top 10 mobile advertising companies
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May 14, 2014Trying to optimize ad revenue? Look beyond eCPM
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April 30, 2014Monitor, Analyze, Block: The Anti-Fraud Trifecta
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Press Releases
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September 30, 2019New Survey Finds App Bidding is the Future of In-App Advertising and Monetization
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June 6, 2018Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology
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April 11, 2018Fyber Integrates Nielsen Marketing Cloud, PlaceIQ, and Mobilewalla Data to Enable Publishers to Sell High-Demand Audiences at Premium Prices
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February 21, 2018Fyber Partners with AdColony and Tapjoy to Launch Fyber FairBid, its New In-App Header Bidding Technology
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December 19, 2017Fyber Partners With Innovid to Bring Scale to VPAID Mobile Video
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December 15, 2017Fyber RTB Reaches Key Milestone in Quality Improvements
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September 26, 2017Fyber RTB Introduces new DSP-facing UI and Enhances its Top-tier Optimization Algorithm
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June 13, 2017RNTS Renames to Fyber & Announces Board Changes
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February 15, 2017Fyber Names Aaron Dalin VP of US Publisher Sales for RTB
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January 23, 2017LINE chooses Fyber as first ad monetization platform to fuel mobile games with video ads
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September 12, 2016Fyber Expands Video SSP with Fyber Deals Library
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September 6, 2016Fyber appoints SVP of Global Developer Relations to help developers drive more revenue
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March 10, 2016Fyber Fuels Publisher Growth With New Ad Server
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March 3, 2016Fyber Parent Company, RNTS Media, to Acquire Inneractive
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January 26, 2016Fyber Expands Executive Leadership Team to Support Momentum
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January 8, 2016RNTS Media Completes Acquisition of Heyzap
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September 14, 2015Fyber achieves 250% revenue growth for mobile video ads, doubles down on programmatic video capabilities
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August 10, 2015Fyber announces significant platform updates to give developers maximum control over mobile ad monetization
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August 5, 2015Fyber Strengthens Management Team With Two Executive Appointments
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April 22, 2015Fyber Acquires Falk Realtime
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March 4, 2015DeNA Selects Fyber as Leading Ad Monetization Partner in US
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March 2, 2015Fyber Expands Platform with Introduction of RTB
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October 7, 2014Fyber Announces Acquisition by RNTS Media
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July 17, 2014Leading Advertising Technology Company SponsorPay Rebrands as Fyber
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May 13, 2014Fyber launches first non-rewarded ad format, Interstitial Ads
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February 19, 2014Fyber expands video mediation platform to Android
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January 28, 2014Fyber (SponsorPay) Announces Fourth Year of Double Digit Growth
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January 22, 2014Fyber (SponsorPay) listed as top 10 mobile ad company