Publisher Tools

Evolve your monetization strategy on-the-fly

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Server-side demand management

Customize your ad monetization with server-side demand management tools. Take instant action on your direct ad network deals with Fyber’s flexible and comprehensive demand management tools. You can top-rank ad networks in specific countries, set eCPM guarantees from ad networks, and sell your valuable first impressions at a premium. Combine manual settings with overall automation to build an effective, customized monetization strategy. All changes can be executed directly from the Ad Monetization Dashboard with just a few clicks, without having to touch a single line of code.

Unified analytics and reporting

Discover ad monetization opportunities across all demand sources with easy-to-use analytics and reporting tools. Get an immediate birds-eye-view of your ad revenues, ad networks, and top performing ad formats so you can take immediate action. Break down your data by app, country, ad format, and ad network to analyze which channels are performing and instantly optimize for the best results.

UX controls

Design the most engaging, relevant user experience. User segmentation tools help you categorize audience based on app usage, behavior, and demographic data to deliver a targeted, relevant ad experience so you can extract the maximum value from every view.

Advanced video pre-caching

An industry-first for mobile that removes the pain for heavy video loads that can slow down your app performance. Use the advanced pre-caching controls to reduce data and memory usage, cut load times so your video ads won’t impact your app’s performance.