2019 State of In-App Advertising and Monetization
Mothership boosts Lootboy’s revenue by 62% with Offer Wall Edge while reducing overhead costs
Replacing multiple offer and survey wall providers exclusively with Fyber’s Offer Wall Edge simplified operations while growing user engagement rate, ARPDAU and overall revenue
Blue Ox Family Games sees 14% ARPDAU lift with Fyber FairBid
Utilizing Fyber FairBid’s Multi-Testing tool, Blue Ox drove 39% uplift in interstitial eCPM by enabling SDK bidding
Tuyoo increases ARPDAU by 8% with the addition of Fyber Marketplace
In just 3 weeks, Fyber Marketplace grew to 16% share of wallet for full screen ad units and earned a premier spot among default monetization partners
Unico Studio enhances performance across all ad formats with Fyber Marketplace
Unico Studio integrates Fyber Marketplace across banners, interstitials, and rewarded video, freeing resources to focus on new content while Fyber delivers on performance and service.
Rollic drives growth and efficiency with Fyber Marketplace
Rollic integrates Fyber Marketplace as a default monetization partner for all games across rewarded video, interstitials, and banners
Coda Platform sees an immediate 5% lift in ARPDAU coming from interstitial video ads
Fyber Marketplace connects app developers with diversified, high-quality programmatic video demand
Scanner Radio’s revenue from Fyber increases 55.5% with interstitial video
Through interstitial video, Scanner Radio immediately had access to a whole new demand stream.
Fyber becomes top-tier banner monetization partner for Gram Games
With 85% of banners from brand advertisers, Gram Games tapped into Fyber Marketplace’s diverse, global demand and scale.
Melsoft sees 30% uplift in ARPDAU with Fyber FairBid
Toy Defense 2 used Fyber FairBid unified auction to outperform the waterfall in a live A/B test.
Absolute Games goes 100% programmatic with Fyber FairBid
Ad ARPDAU jumps by 20% after Absolute Games goes all in on programmatic.
Musi Increases in-app eCPM with Fyber
Improved monetization with brands maximizes revenue potential.
Feelingtouch generates 20% more revenue with Fyber
Feelingtouch finds rewarded video and offer wall the perfect combination for successful monetization.
Verizon Media Group scales its VPAID mobile app video ad campaigns and reaches new heights in viewability
With the introduction of Fyber’s scalable VPAID mobile app solution, video ad campaigns started to run safely and smoothly in the mobile environment.
Rewarded video drives international revenue for publisher
Melsoft Games worked with Fyber’s expert monetization and growth team to choose the optimal times in gameplay to integrate Rewarded Video.
How to win at in-app advertising: Best practices for programmatic buyers
See critical in-app industry stats to drive your business forward with highly targeted ads that get more clicks and conversions.
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