Case Studies|Guides|Digital events and videos|Infographics

Case studies

Outplay embraces continuous optimization to yield a 31% revenue increase

FairBid's Multi-Testing tool enables rapid test deployment to find efficiencies and reduce latency by 9%

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Azur Interactive Games rides through the early days of iOS14 with Fyber Marketplace

Fyber is among the top four performing networks for LAT traffic

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Lucky Day boosts ARPDAU by 78% with Fyber’s Virtual Currency Sales

Acting on Fyber’s recommendation, Lucky Day's revenue increased by 68%

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Gogii Games sees 18% engagement rate increase with Fyber Offer Wall Edge

Acting on Fyber’s recommendation, Gogii created more placements to access Offer Wall, resulting in a 380% increase in revenue

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Mothership boosts Lootboy’s revenue by 62% with Offer Wall Edge while reducing overhead costs

Replacing multiple offer and survey wall providers exclusively with Fyber’s Offer Wall Edge simplified operations while growing user engagement rate, ARPDAU and overall revenue

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Blue Ox Family Games sees 14% ARPDAU lift with Fyber FairBid

Utilizing Fyber FairBid’s Multi-Testing tool, Blue Ox drove 39% uplift in interstitial eCPM by enabling SDK bidding

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Tuyoo increases ARPDAU by 8% with the addition of Fyber Marketplace

In just 3 weeks, Fyber Marketplace grew to 16% share of wallet for full screen ad units and earned a premier spot among default monetization partners

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Unico Studio enhances performance across all ad formats with Fyber Marketplace

Unico Studio integrates Fyber Marketplace across banners, interstitials, and rewarded video, freeing resources to focus on new content while Fyber delivers on performance and service.

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Rollic drives growth and efficiency with Fyber Marketplace

Rollic integrates Fyber Marketplace as a default monetization partner for all games across rewarded video, interstitials, and banners

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Coda Platform sees an immediate 5% lift in ARPDAU coming from interstitial video ads

Fyber Marketplace connects app developers with diversified, high-quality programmatic video demand

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Scanner Radio’s revenue from Fyber increases 55.5% with interstitial video

Through interstitial video, Scanner Radio immediately had access to a whole new demand stream.

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Fyber becomes top-tier banner monetization partner for Gram Games

With 85% of banners from brand advertisers, Gram Games tapped into Fyber Marketplace’s diverse, global demand and scale.

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Melsoft sees 30% uplift in ARPDAU with Fyber FairBid

Toy Defense 2 used Fyber FairBid unified auction to outperform the waterfall in a live A/B test.

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Absolute Games goes 100% programmatic with Fyber FairBid

Ad ARPDAU jumps by 20% after Absolute Games goes all in on programmatic.

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Musi Increases in-app eCPM with Fyber

Improved monetization with brands maximizes revenue potential.

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Feelingtouch generates 20% more revenue with Fyber

Feelingtouch finds rewarded video and offer wall the perfect combination for successful monetization.

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Verizon Media Group scales its VPAID mobile app video ad campaigns and reaches new heights in viewability

With the introduction of Fyber’s scalable VPAID mobile app solution, video ad campaigns started to run safely and smoothly in the mobile environment.

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Rewarded video drives international revenue for publisher

Melsoft Games worked with Fyber’s expert monetization and growth team to choose the optimal times in gameplay to integrate Rewarded Video.

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Guides

2019 State of In-App Advertising and Monetization

Go inside the minds of other app developers and marketers in our inaugural 2019 State of In-App Advertising and Monetization survey.

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Charting in-app advertising: A survey of brands & agencies

We surveyed both brands and media agencies to get a pulse on what they think about advertising in-app and in mobile games.

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Beginner’s guide: From in-app header bidding to unified auctions

We explain the underpinnings of in-app advertising’s shift from the sequential waterfall model to a parallel, unified auction.

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Digital events and videos

Digital Fyber Focus: How App Store context could enable your UA

Contextual targeting is an emerging alternative for privacy-aware targeting. But how does this impact user acquisition and the App Store?

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Digital Fyber Focus: Driving ROAS without IDFA

Fyber hosts APPRECIATE to discuss the tests they’re running, how partners are reacting and preparing - and comparing LAT to IDFA traffic.

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Digital Fyber Focus: iOS 14 - A new era in contextual-based UA

Fyber hosts Bigabid to discuss how machine learning and data meet user acquisition in a privacy-aware world.

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White Nights Winter Panel:
The Final Countdown - Moments away from no IDFA

Fyber and industry experts on White Nights Winter Conference - sharing insights and data about the anticipated impact of Apple’s privacy changes.

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Digital Fyber Focus co-hosted with INCRMNTAL: "Brand" vs "Performance" - The standoff

With IDFA deprecation moments away, advertisers will have to discover new ways to run user acquisition campaigns. Watch our expert panel share actionable insights.

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Digital Fyber Focus: Beyond IDFA

A product-focused discussion on what industry leaders are considering and implementing as we get closer to an IDFA-less environment.

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Panel: How do we prepare for the end of IDFA?

Best steps and actionable solutions to prepare for post IDFA advertising - with Fyber, Traplight, Tilting Point and Algolift.

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Panel: Alternative ways to monetize your games

Tune in to watch pro tips on monetization from this Fyber, Celer Network, Phezos, Dodreams and Unity expert panel.

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Webinar: The state of header bidding has come to mobile apps, what does it mean for publishers?

In this webinar, we explain the genetic underpinnings of mobile advertising’s evolutionary transformation to the unified auction.

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Webinar: 7 tips for how app publishers can make more money this holiday season

In this webinar, we’ll present easy-to-implement tips on how publishers can make more money during the holiday season.

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Infographics

How to win at in-app advertising: Best practices for programmatic buyers

See critical in-app industry stats to drive your business forward with highly targeted ads that get more clicks and conversions.

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